Framer - From Audit to Ongoing AI SEO Growth
Ilias Ism
SashaLast updated:
Framer reached out early. They had 32 people on the team. They had 1000+ customer sites to optimize. The platform was growing fast.
Our first task was a full technical audit. Both for Framer.com and their top customer sites.
Today they continue growing. Our ongoing consulting covers technical SEO and AI SEO strategy. The relationship evolved from audit to strategic partnership.
What You'll Learn
- How to audit 1000 sites at scale and find patterns
- Technical SEO blockers that hurt indexing across platforms
- Sitemap optimization for high-traffic sites
- AI SEO implementation for better discoverability
- Ongoing consulting vs one-time audits
The Challenge
Framer needed help at scale. Customer sites had common SEO problems. Canonical issues. Duplicate content. Staging domains getting indexed. Truncated titles.
The team wanted broad improvements. Not custom fixes for individual sites. Solutions that work across the entire platform.
Their core Product is SEO! So as SaaS founders ourselves, we were uniquely positioned to take this on and to provide product improvements on how each Framer customer could rank better.
What We Did
The first week we focused on research. We analyzed the top 1000 Framer sites. Created a spreadsheet tracking common issues. We used Screaming Frog SEO Spider to scrape every domain, and catalogued common issues.
Found patterns everywhere. Missing H1 tags on 25% of sites. Canonicalization problems across domains. Nofollow issues hurting crawl budget. Lorem ipsum still live on customer sites.
Delivered two comprehensive reports. One for Framer.com SEO. One for customer site improvements. Everything documented in Notion with screenshots and examples.
Then we continued to work directly with the dev team. Answered technical questions in Slack. Sitemap generation strategies. Hreflang implementation. Staging domain fixes. Real-time problem solving.
Built a 'website builder' keyword strategy. Competitive keyword with massive search volume. Created a detailed plan in Notion. Showed exactly what to build.
The Results
Delivered actionable reports covering 1000+ sites. Identified issues that affected thousands of customers. Provided solutions the team could implement broadly.
Framer's team implemented fixes based on recommendations. Traffic grew consistently. Rankings improved across competitive keywords. The platform became more SEO-friendly for all customers.
Now we also started AI SEO consulting recently. Helping them rank in ChatGPT and other AI tools We are using our in-house aiseotracker.com for this.
Key Takeaways
- Audit at scale when possible. Don't check sites one by one. Scrape 1000 sites. Find patterns. Fix problems for everyone at once.
- Platform-wide fixes beat individual solutions. Framer needed improvements that helped thousands of customers. Not custom work for each site. Broad solutions scale better.
- Document everything clearly. Notion reports with screenshots work great. Dev teams can reference them later. Clear documentation prevents repeated questions.
- Build relationships beyond the audit. One-time SEO audits help. Ongoing consulting helps more. Questions come up. Strategy shifts. Long-term partnerships deliver compounding results.
Ready to Audit Your Platform?
Perfect for SaaS platforms, website builders, and tools with many customer sites.
- Platform SEO Audit - Analyze your product and customer sites at scale
- Technical SEO Consulting - Ongoing support for your dev team
- AI SEO Strategy - Get found by ChatGPT and AI assistants
- Programmatic SEO Course - Scale content across thousands of pages
At MagicSpace SEO, our work goes beyond one-time audits. Long-term consulting relationships help platforms grow continuously. Technical expertise meets strategic thinking.
Ready to start? Book your audit and get a clear roadmap.
This case study is part of our customer success series. View more case studies and success stories from businesses we've helped grow their organic traffic and revenue.
