Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. It helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. By researching keywords that are getting a high volume of searches per month, you can identify and sort your content strategy around the topics that people care about.
We'll identify high-performing keywords to target in your SEO strategy.
Why is Keyword Research Important?
Keyword research is important because it:
- Informs your content strategy and larger marketing strategy.
- Helps you understand your customers' buying journey and competitive landscape.
- Enables you to shape content decisions backed by research and analytics.
- Allows you to prioritize keywords using key metrics and criteria.
How to Conduct Keyword Research
To conduct keyword research, follow these steps:
- Find keywords: Use a keyword research tool, such as Google's Keyword Planner, Ahrefs, SEMrush, Wordtracker, or Ubersuggest, to discover thousands of keyword ideas and essential metrics for the keyword analysis process.
- Analyze keywords: Prioritize keywords using key metrics and criteria, such as search volume, keyword difficulty, and relevance to your content.
- Target keywords: Identify primary keywords and understand their search intent, which is the primary goal a user has when searching a keyword in a search engine.
Best Practices for Keyword Research
- Focus on search intent, i.e., the primary goal a user has when searching a keyword in a search engine.
- Organize keywords by user journey and/or sales funnel stages.
- Create content for the right audience and reach them at the right time.
- Consider the different stages of a user journey and different categories of search, such as transactional, navigational, and informational.
Our role as a SEO agency would involve creating high-quality content that is informed by keyword research, ensuring that the content is relevant, engaging, and optimized for search engines. By mastering the art of keyword research, you can help shape the content strategy and drive organic traffic to your website, ultimately leading to better SEO performance and increased conversions.