Best SEO Tools Used by SEO Agencies
Ilias Ism
SashaLast updated:
When we started our agency, we were shocked to discover so many different SEO tools for agencies on the market. We tried them all in our first few years, burning through budgets and headaches.
But after cutting through the noise and testing what works, we’ve honed in on the essential all-in-one suites that we couldn’t operate without. Why? Because we are relentless about getting real ROI for our clients.
As one of the most results-driven SEO agencies out there, we prioritize only the tools that give us an edge to boost traffic. We’re sharing our favorites that supercharge our performance:
- SEMrush - Best SEO tool for BULK research without limits
- Ahrefs - Great for tracking performance and results over time
- Screaming Frog - Best for technical SEO
- StoryChief - Best content marketing platform
- Keywords Everywhere - Cheap keyword research right in the SERP
- ChatGPT - AI SEO assistant
- RankIQ Best SEO article rewriter for ranking higher
We’re outperforming the average SEO agency because we leverage these SEO tools strategically for link building and our SEO audits. They allow us to deliver the swift, data-backed recommendations our ROI-focused clients want. Read on to see why they enable us to stand out and get rapid results.
SEMrush
SEMrush is an all-in-one tool suite designed to enhance online visibility and provide marketing insights. It offers services for SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management.
SEMrush helps in monitoring and managing organic rankings, developing compelling PPC campaigns, and taking content marketing to the next level.
It provides key data on competitors' paid and search strategies, offers keyword and link building suggestions, and generates relevant site audits with critical issues that need attention.
StoryChief
StoryChief is a content marketing software that helps businesses create, distribute, and analyze content. It allows for SEO-friendly blog posts, social media posts, newsletters, and more. It also provides insights into how the content is performing, making it easier to tweak and optimize the content strategy.
Ahrefs
Ahrefs is an all-in-one SEO toolset aimed at growing search traffic and optimizing websites. It crawls the web, stores vast amounts of data, and makes it accessible via a user-friendly interface.
Ahrefs offers tools like Keywords Explorer for relevant keyword ideas and traffic estimations, Rank Tracker for tracking desktop and mobile rankings, Site Audit for analyzing your website for common SEO issues, and Alerts for keeping you notified of new & lost backlinks, web mentions, and keyword rankings.
Ahrefs also provides a Meta Description Generator that uses a language model to generate human-like meta descriptions, which can improve website ranking and click-through rates on search engine result pages.
Screaming Frog
Screaming Frog is a website crawler that allows SEOs to fetch key onsite elements to analyze from an SEO perspective. It's particularly famous for its SEO Spider tool, a highly flexible and efficient tool for quickly analyzing, auditing, and reviewing a site from a technical SEO perspective. It provides insights into potential SEO issues, such as broken links, duplicate content, or missing meta descriptions.
Keywords Everywhere
Keywords Everywhere is a chrome extension for keyword research. It shows users how often certain keywords are searched for, how competitive these search queries are, and what people are searching for around those topics. This tool helps SEO professionals to optimize their content around relevant keywords, improving their visibility in search engine results.
ChatGPT
ChatGPT is an AI language model developed by OpenAI. It's used to generate human-like text based on the input it's given. In the context of SEO, you can use ChatGPT for SEO to create engaging, SEO-friendly content, answer customer inquiries, and more. It can help in creating content that not only ranks well on search engines but also resonates with the audience.
RankIQ
RankIQ is an AI-powered SEO tool designed to help bloggers and other online content creators to rank on the first page of Google. It provides a list of low competition, high traffic keywords for a specific blog category. It also gives an SEO report card for each blog post, showing what's been done correctly and what needs improvement.
